Sarirah is a strategic B2C copywriter with a decade of hands-on beauty industry experience across retail, PR, digital marketing and eCommerce. She supports founders and their teams to build resilient, purpose-driven brands that inspire loyal customers.

In 2013, her journey began in beauty buying for multi-brand retail.
In 2017, utilising her MEng in Computer Science, she founded Pretty Analytics: a software service with a bespoke NLP algorithm designed to categorise web content to pinpoint beauty trends.
Since then she has focused on consulting and delivering revenue-generating content to future-proof brands.

Sarirah's expertise in beauty from product development to launch and beyond gives her a unique perspective. With an understanding of all the elements from technical email automations to SEO and social algorithms, she creates commercial and impactful DTC strategies to elevate clients' digital marketing efforts and online sales.